These two articles gave insight on how gender role stereotypes were used on two main movie characters. They imply the movie creatures purposely did this in effort to shape social norms. I have not had the chance watch these two movies all of the way through so giving input on these two movies does not seem like a logical idea. But one piece of media where I believe gender roles are badly stereotyped regularly are commercial advertising. I have never seen a single beer commercial even remotely targeted at women. Its always a thirsty man satisfying his thirst with an ice cold refreshing beverage of the company advertising. Have you ever seen a women with the punch line quote of a beer commercial? I don’t think so.
Another example of commercials using gender stereotypes in their message are paper towel companies. The scene always starts out with a happy middle class mom humming in the kitchen. Then out of no where the ‘kids’ get home from school, like the mother did not know her kids got home from school everyday at the same time. The kids stomp through the kitchen leaving mud prints on Mom’s white floor tile. But thats not a problem with the ultra heavy duty paper towel the Johnson family is trying to sell. Their commercial made the assumption that only women clean up after and nurture kids. But that is completely false. Today there are many more stay at home or single dads that fulfill these roles once only occupied by women.